Sam
Sam

Reputation: 2772

Apply Google Tag Manager on Just One Page on a Website

In Google Tag Manager's user guide, it is instructed to add the GTM snippets to every page on the site. What would happen if we just place this on just selected pages and not every page? I just want to track one page and not all pages. I'm new to GTM and that's why I am a bit confused. Thanks

Upvotes: 1

Views: 2431

Answers (1)

bamdan
bamdan

Reputation: 856

You can absolutely do that. There are some considerations / consequences to this approach and why it isn't recommended. Essentially reports via google analytics UI will have inaccurate or meaningless data.

  1. path reports where you can track where users go on the site won't contain any data
  2. time based reports where you can see how long someone was on your site and what they did will be inaccurate.

You might want to consider having the container on every page and a page view tag to get that information. If you want to tag a specific behaviour you can create a different tag which only fires on a given condition. i.e a conversion.

Hope that helps.

Upvotes: 1

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