KronosL
KronosL

Reputation: 309

Why Google Analytics user count changes when adding Date dimension?

After spending too much on Power BI trying to see why my user count didn't match when querying userAgeBracket, I used https://ga-dev-tools.appspot.com/query-explorer/ and here is the output:

start-date is 2019-11-01. end-date is 2019-11-30.

Without Date (Notice there are users with age 55-64 and 65+):

Querying Google Analytics userAgeBracket without date dimension

When adding Date dimension:

Querying Google Analytics userAgeBracket with date dimension

Notice there are now no users with age 55-64 and 65+.

How can I solve this?

Upvotes: 0

Views: 279

Answers (1)

Дмитро Булах
Дмитро Булах

Reputation: 3847

As the documentation says:

Thresholds are applied to prevent anyone viewing a report from inferring the demographics or interests of individual users. When a report contains Age, Gender, or Interest Category (as a primary or secondary dimension, or as part of an applied segment), a threshold may be applied and some data may be withheld from the report. For example, if there are fewer than N instances of Gender=male in a report, then data for the male value may be withheld.

So you won't be able in some cases to get granular demographics data in GA reports.

Upvotes: 1

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