accomplice
accomplice

Reputation: 11

selling ad space on android

Is there a mechanishm to sell ad space directly on android? I know of admob and such, but on admob, you don't talk directly to the people whose ads show up in your app. If a service to do this does not exist, do you guys have any idea of how I could sell ads directly for my app?

Upvotes: 1

Views: 1219

Answers (1)

Ryan
Ryan

Reputation: 4668

Both AdMob and AdWhirl support "house ads" where you can place your own text or banner ads into the rotation of ads. By default AdMob is setup like Google's other advertising in that they do the brokering for you, and attempt to display the most relevant ads in your app.

House Ads would allow you to do direct ad sales and displays those ads directly in your app. I am using AdWhirl and have sold ads to 3rd parties and backfill the rest with ads from Google.

Something to be aware of is that AdWhirl specifically states that their reporting for House Ads isn't exactly accurate. So you may need to roll your own tracking mechanism if you do head that direction.

If you don't use a service like one of these from Google (or someone else) you'll have to roll your own ad service.

Upvotes: 2

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