CODEWITHSUNDEEP
google-analyticsanalytics
Khalid
Khalid

Reputation: 31

What is utmu parameter in google analytics __utm.gif request?

I am trying to make the google analytic __utm.gif request using php. I have broken all the variables and the only one which I don't know about is utmu parameter. It is not documented anywhere.

When I see a pageview tracking request it is appended to the end of request as &utmu=qB~ While doing ecommerce tracking it is appended as &utmu=qBAL~

Please help me with this.

Upvotes: 2

Views: 2640

Answers (2)

ColinM
ColinM

Reputation: 13936

It is a bitmap of all of the methods used to build the request.

Source: http://glucik.blogspot.com/2011/02/utmu-google-analytics-request-parameter.html

Upvotes: 2

Yahel
Yahel

Reputation: 37305

utmu doesn't actually contain anything of external meaning. Google uses it to store some internal values that help them improve ga.js. It's not required to make any functionality work, so, your PHP code doesn't need to account for it.

However, you should know there are already a few long-standing PHP-based Google Analytics projects, like Server Side Google Analytics (SSGA), as well as the semi-official Google Analytics for Mobile PHP and PHPGA.

Upvotes: 1

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