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Anders Swanson
Anders Swanson

Reputation: 3961

How does Google Analytics know the source of traffic?

How does Google Analytics know where visitors were when they came to our website? I understand when the referral source is Google search or Google Ads, but how does it know a user clicked a link on LinkedIn or from WhatsApp?

Sessions by Source

Upvotes: 0

Views: 958

Answers (2)

Jose Valles
Jose Valles

Reputation: 187

  • Log into your Google Analytics account and navigate to the “Acquisition” tab.
  • Click on “Overview” to see an overview of your traffic sources.
  • Click on “Channels” to see a breakdown of your traffic sources by channel.
  • Click on “All Traffic” to see a detailed breakdown of your traffic sources.

Traffic Soucers Google Analytics

https://numbana.co/unlock-the-mystery-of-traffic-sources-in-google-analytics/

Upvotes: 0

Michele Pisani
Michele Pisani

Reputation: 14179

Google Analytics can understand source like Linkedin.com from document.referrer but he can't know source like Whatsapp or Outlook desktop so it will be Direct traffic. You can append UTMs parameters to the querystring of the URL to force custom source/medium.

Upvotes: 2

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