CODEWITHSUNDEEP
apigoogle-ads-api
Jared Barden
Jared Barden

Reputation: 751

Google Adwords API Sitelink Extension Reporting

Is it possible through the Google Adwords v201809 API to get data on Sitelink extensions?

I haven't seen that as one of the available reports.

Thanks, Jared

Upvotes: 1

Views: 260

Answers (1)

dorian
dorian

Reputation: 6262

Ad extensions such as sitelinks are handled via the concept of feeds in the Adwords API.

You'll have to use the PLACEHOLDER_FEED_ITEM_REPORT to get statistics on feed items. To only get metrics for sitelinks, add the accoring predictate to your report definition.

Also take a look at the IsSelfAction dimension that help you distinguish between a click on the extension itself vs. a click on the ad.

As an example, this query returns a list of all sitelinks and the corresponding impressions and clicks:

SELECT CampaignName, PlaceholderType, AttributeValues, Impressions, Clicks
FROM PLACEHOLDER_FEED_ITEM_REPORT
WHERE IsSelfAction = True AND PlaceholderType = 1

Upvotes: 2

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