CODEWITHSUNDEEP
google-analytics
Muhammad Ateeb Ahmed
Muhammad Ateeb Ahmed

Reputation: 1

GA Funnel weird traffic flow behavior

This is the screen-shot of my GA goal setup goal_setup and this is the screen-shot of my goal funnel goal_funnel.

The first step in my funnel is /travel-insurance the problem is, majority of traffic is exiting from the first step to /travel-insurance (which is the first step). It would be great if someone could explain why is this happening, I have read google docs on this and found no explanation.

Regards

Upvotes: 0

Views: 23

Answers (1)

jkierzyk
jkierzyk

Reputation: 139

The way GA identifies user flow is: user visits page A, then page B and revisits page A. It might see it as 2 sessions - one moving from page A to page B and one leaving page B (going to step A). If for some reason page A refreshes automatically or users refresh it, it could show users "leaving" page A to page A.

I recommend testing the user flow (or creating a user segment to identify those users that "leave" step 1) to see if the page refreshes which could cause the issue.

Upvotes: 1

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