CODEWITHSUNDEEP
firebasegoogle-analyticsgoogle-analytics-firebasegoogle-analytics-4
swapnilindahood
swapnilindahood

Reputation: 107

Difference between Active Users and Total User in GA4

For a selected date range (last 3 days) I am getting a difference in Active Users and Total Users count. No segment or filter is applied, it is for overall events tracking. I am using Google Analytics 4. If I look for specific events using a filter the value matches. Why is the count different in this case? enter image description here

Upvotes: 2

Views: 5331

Answers (1)

GL_99
GL_99

Reputation: 81

If I'm not mistaken, I believe Active Users are the one who engaged (aka didn't bounce, aka did more than 1 request besides the page view to start a session.

This was what I understood from their API help (link here)

Upvotes: 4

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