CODEWITHSUNDEEP
schema.org
BigglesZX
BigglesZX

Reputation: 1001

How should I represent "global" events / observances / occasions in Schema.org?

I administer an educational site that includes a calendar of global events, but these are not "Events" in the sense that Schema.org's Event type considers them – they don't have a location, and they are observed across a wide area (e.g. a country, an continent, or worldwide). They are more like global anniversaries, occasions or observances. Examples include Earth Day, Chinese New Year, World Book Day, International Women's Day and so on.

In our initial attempt at introducing microdata for these calendar pages, I have used the Event type, but I'm aware that as many – or most – of these events don't have a definable location (in the sense that Schema.org represents a location), and are not "attended" in a physical or digital sense, they cannot be valid.

Is there a more appropriate type in the Schema.org vocabulary that I should use in this case? Is it inappropriate to try to represent them in Schema.org microdata at all?

Upvotes: 0

Views: 79

Answers (1)

user2540001
user2540001

Reputation:

Maybe Google's guide for an online event can help you, including an example:

<html>
  <head>
    <title>The Adventures of Kira and Morrison</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Event",
      "name": "The Adventures of Kira and Morrison",
      "startDate": "2025-07-21T19:00:00-05:00",
      "endDate": "2025-07-21T23:00-05:00",
      "eventStatus": "https://schema.org/EventScheduled",
      "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
      "location": {
        "@type": "VirtualLocation",
        "url": "https://operaonline.stream5.com/"
        },
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "description": "The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.",
      "offers": {
        "@type": "Offer",
        "url": "https://www.example.com/event_offer/12345_201803180430",
        "price": "30",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "validFrom": "2024-05-21T12:00"
      },
      "performer": {
        "@type": "PerformingGroup",
        "name": "Kira and Morrison"
      },
      "organizer": {
        "@type": "Organization",
        "name": "Kira and Morrison Music",
        "url": "https://kiraandmorrisonmusic.com"
      }
    }
    </script>
  </head>
  <body>
  </body>
</html>

In addition, Schema has the beta version of the type VirtualLocation.

Upvotes: 1

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