CODEWITHSUNDEEP
google-analyticsgoogle-ads-api
LaCorb
LaCorb

Reputation: 71

Which gtag MEASUREMENT_ID to use

I'm a back end developer, sometimes a little fronted, but not a SEO related expert at all. Now I have to make a full website from top to bottom and I'm stuck with the Google stuff. First I created a Google Analytics profile, I got the srcipt that I needed to hardcode to all my site.

    <script async src="https://www.googletagmanager.com/gtag/js?id=G-MEASUREMENT_ID></script>
    <script>
      window.dataLayer = window.dataLayer || [];
      function gtag(){dataLayer.push(arguments);}
      gtag('js', new Date());

      gtag('config', 'G-MEASUREMENT_ID');
    </script>

However, a little while later, I started to use Google Ads and it recommended to connect my Analytics page to the Ads page, so I connected them and I got another code that I needed to insert.

The code snippet is almost the same, except the two MEASUREMENT_ID, because now I got a UA-MEASUREMENT_ID.

So, do I have to use both snippets, or just one? If so, which MEASUREMENT_ID should I use? Or am I screwed up something?

Thanks all the help

Upvotes: 0

Views: 266

Answers (1)

Michele Pisani
Michele Pisani

Reputation: 14179

The code with UA- (Universal Analytics) and the one with G- (Google Analytics 4) belong to two completely different tracking systems in Google Analytics. If until now you have used UA- you should continue to do so and in parallel track with the new one G-. So you will have two tracking codes at the same time. This is also Google's suggestion not to lose the data history in UA-.

Upvotes: 1

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