CODEWITHSUNDEEP
google-tag-managersearch-enginegoogle-ads-apiconversion-tracking
henry9207
henry9207

Reputation: 1

Google Ads conversion tracking for different product categories, how?

The situation is quite complicated to me, let's say:

  1. I have 3 product categories.
  2. I only want to track purchases.

However, if you insert the tracking snippet into the thank you page, each product category will trigger the same tag. customers who buy dresses and customers who buy guns may look totally different. so, if you use the same thank you page to track the conversions, the Google Ads AI will have trouble in optimizing your campaigns:

When people buy a dress, the dress conversion and gun conversion will both increase by one, although the transaction amounts are different by default. This shows that the conversion is contaminating with another campaign (the gun sales campaign).

Upvotes: 0

Views: 427

Answers (1)

Dave Davis
Dave Davis

Reputation: 978

You need to fire the transaction event on your thank you page conditionally. That's up to you.

It sounds like you set up three different conversion actions in your account. That's not a problem, but you need to check yourself what the user is purchasing and fire the correct event off (the one containing the conversion ID) on the thank you page.

Upvotes: 0

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