NclsK
NclsK

Reputation: 237

Google Ads API metrics cost, cpc, etc. way too big

So I've queried the location_view resource using the code shown below. I've tried something similar using the geographic_view, but it also leads to the same problem. This problem is that metrics like average_cost or average_cpc are ~2800000. Now this obviously can't be correct. I was wondering if anyone has had a similar problem or if maybe, the actual value is multiplied by a factor of 1M or something

from google.ads.googleads.client import GoogleAdsClient
credentials = {
"developer_token": "xx",
"refresh_token": "xx",
"client_id":"xx",
"client_secret": "xx"}
 client = GoogleAdsClient.load_from_dict(credentials)

query = """
SELECT location_view.resource_name, segments.date, metrics.average_cost, metrics.average_cpc, metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.cost_per_conversion, metrics.impressions, metrics.interactions, metrics.interaction_rate, campaign.id, campaign.name, campaign.end_date, campaign.start_date FROM location_view WHERE segments.date DURING LAST_30_DAYS"""

ga_service = client.get_service("GoogleAdsService")

search_request = client.get_type("SearchGoogleAdsStreamRequest")

search_request.customer_id = "xx"

search_request.query = query

test = []
response = ga_service.search_stream(search_request)


for batch in response:
        for row in batch.results:
           test.append(row) 

Upvotes: 4

Views: 4212

Answers (1)

Dave Davis
Dave Davis

Reputation: 978

Yes, this is expected behavior. The cost metrics are micros, so need to be divided by 1,000,000. There's more detail on a similar thread on the API forum: https://groups.google.com/g/adwords-api/c/K4ux3hmlego?pli=1

Upvotes: 6

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