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Nilesh Rathore
Nilesh Rathore

Reputation: 900

My application already has user demographics information such gender age can I sync it to google analytics

Google Analytics does not collect demographics(age, gender) information for all the users correctly. And as this age, gender, etc are reserved properties so I can not normally sync it to GA either. But my application already has such information about the user so somehow is there any way to sync that google analytics?

Upvotes: 0

Views: 235

Answers (1)

Michele Pisani
Michele Pisani

Reputation: 14179

You can pass the information to Google Analytics as a custom dimension (user-level scope) based on the userId (also to be passed as a user-level custom dimension).

If your doubt is that it is personal 'confidential' information (PII), you can hash the data to make it non-speaking.

Upvotes: 0

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