CODEWITHSUNDEEP
google-analyticsmeasurement-protocol
Kushal
Kushal

Reputation: 9

UTM params for GA4 measurement protocol

How do I send UTM params or any campaign data to google analytics 4 using measurement protocol? Their GA4 documentation does not mention anything about this.

Upvotes: 0

Views: 1480

Answers (1)

Linda Lawton - DaImTo
Linda Lawton - DaImTo

Reputation: 117254

At the time of writing the Measurement Protocol (Google Analytics 4) is still in beta.

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There are limitations in what it supports and what it will support in the future.

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UTM parameters are text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Universal analytics Google Analytics pick up on the data in the code and log it with the pageview. The resulting data is visible in Universal analytics Google Analytics, meaning you can track traffic in terms of where it came from and how it got to you.

At the time of writing there is no mention of UTM support in Google analytics GA4

Upvotes: 0

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