CODEWITHSUNDEEP
google-analyticsgoogle-ads-apifirebase-analytics
Thematic Mathematics
Thematic Mathematics

Reputation: 11

Firebase & Google ads

For example, I've imported 2 event from Google analytics 4 firebase to Google ads account. The events are first open and sessions.

I clearly understand what first open means.

Now, the sessions shows about 2.4k & first open shows 2.2k. can someone please let know what's the reason the sessions is higher than first open

Upvotes: 1

Views: 393

Answers (1)

Dave Davis
Dave Davis

Reputation: 968

You will always have sessions that are equal to or greater than first opens. A first open is a session in itself. It's the first session. If the user opens again, it increments the sessions but not the first opens.

Upvotes: 1

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