CODEWITHSUNDEEP
google-bigquerygoogle-tag-managergoogle-analytics-4
Justin
Justin

Reputation: 69

Use ecommerce.items fields with Ecommerce Custom Event

I would like to know if the ecommerce columns can be use with custom Tag Manager Event related to ecommerce.

I have set up a BigQuery Link on GA4 view and I received data. I see the "items" columns in the table schema. enter image description here If I create a custom event like below, using the same parameter syntax as a recommended event, will the "items" column be filled automatically? enter image description here

Using the DebugView, with a a recommended and custom event, the display is different. On the recommended event, i can see a "items" tab. Does that mean my custom event will not record my items? enter image description here

If no, how can I pass large value onto the table with a custom event? for example a list of products. Using a normal parameter is cropping the value up to 20 characters unfortunately. Thanks.

Upvotes: 0

Views: 1394

Answers (1)

BNazaruk
BNazaruk

Reputation: 8111

No, you have to use an appropriate EEC event to send EEC values.

If you need to send a complex data srtucture with a regular event, then you're limited to using event properties and are a subject to its limitations.

You could create and modify GA4 events based on other events but this option is really simplistic and limited.

Unfortunately, GA4 is not really an enterprise analytics solution (like Adobe Analytics) hence it's quite limited in terms of the number and the size of the dimensions, as well as the complexity of post-processing and parsing of dimension values into subdimensions. They have to keep it cheap to maintain in order to make it a free-for-all product

You could, of course, split your dimensions into subdimensions with ETL, but that would imply having to process data after it's exported to BQ.

Upvotes: 0

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