iGEL
iGEL

Reputation: 17422

schema.org: Brand of a Product an Organization?

We like to use HTML5 microdata in a website. But we are kind of puzzled how to apply the brand to our products. According to http://schema.org/Product, the brand is an Organization.

An example: If the iPhone is a brand of Apple Inc, how do I apply this to a iPhone 3GS product page?

Edit: I saw several examples providing a simple String as the brand, e.g. http://www.affiliatetuts.com/general/adding-microdata-to-your-markup/. Is that valid?

Upvotes: 2

Views: 5726

Answers (2)

Dan Brickley
Dan Brickley

Reputation: 531

On the ability to include strings instead of full inline descriptions, see http://schema.org/docs/datamodel.html

"While we would like all the markup we get to follow the schema, in practice, we expect a lot of data that does not. We expect schema.org properties to be used with new types. We also expect that often, where we expect a property value of type Person, Place, Organization or some other subClassOf Thing, we will get a text string. In the spirit of "some data is better than none", we will accept this markup and do the best we can."

Upvotes: 1

albert
albert

Reputation: 8153

i markedup an example for you here: http://jsfiddle.net/jalbertbowdenii/GVuUw/ passed validation here: http://validator.nu/ and i got the information from: http://store.apple.com/us/product/MC555

Upvotes: 1

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