CODEWITHSUNDEEP
rr-lavaanstructural-equation-model
T_S
T_S

Reputation: 31

How to interpret model results obtained by applying lavaan package in R?

Model output: Model output

How do I interpret the ~~ operation in the model output?

The specified model is as follows: specmod <- "

#Path c (direct effect) PI ~ c*A_Ad

#Path a A_Brand ~ a*A_Ad

#Path b PI ~ b*A_Brand

#Indirect effect (ab) ab := ab

" Here, A_Ad is ad liking, A_Brand is brand liking and PI is purchase intent. The objective of the study is to measure the indirect effect of ad liking on purchase intent via the variable brand liking.

I applied the sem function in R by taking the bootstrap technique. I want to know how to interpret the model results.

Upvotes: 0

Views: 498

Answers (1)

Ragnhei&#240;ur Torfad&#243;ttir
Ragnhei&#240;ur Torfad&#243;ttir

Reputation: 1

What is unclear?

A summary:

This is a mediation, row 2 tells us that seeing the ad increases brand liking by .49 on average, and row 3 tells us that in turn each step of increased brand liking increases purchase intention by .64 on average. The indirect effect (ab) shows that this is a significant mediation, and that the mediated effect is .31. The confidence intervals don't include 0, which means that you can be 95% confident that this effect is not 0.

Upvotes: 0

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