CODEWITHSUNDEEP
facebookweb-analyticsfacebook-adsfacebook-conversions-api
user1721135
user1721135

Reputation: 7092

Facebook Conversion API is recording Conversion, but no attribution to ads

I have a conversion API set up, which seems to have good enough amount of parameters, it is connected to an ad set:

enter image description here

enter image description here

I am missing the following events, which don't seem to be that important: enter image description here

My ads are showing 0 conversions: enter image description here

I am sure that the ads deliver results, because I have been running the same ads for almost 10 years and I notice when my ads are paused and there are no other sources of conversions.

There should be thousands of conversions attributed to the ads, but I see 0.

Is the FBC parameter that important? Shouldn't I see at least some conversions? I did check dataset numbers etc, its all consistent.

Upvotes: 0

Views: 263

Answers (1)

Odder Being
Odder Being

Reputation: 11

I just found an answer somewhere and it seems to resolve the issue for me: Apparently, if you deduplicate, usually the Pixel event is kept while the Conversions API event is discarded. If the Pixel event for some reason can't be used for attribution, as a result there is no attribution.

What I did is pausing the purchase pixel event in GTM and testing (clicking on the ad link and placing order) and suddenly this conversion was in fact attributed. https://www.ablecdp.com/blog/two-reasons-why-your-facebook-conversions-api-integration-doesnt-work

I'll be keeping an eye out on this actually solving the issue for good, but hopefully this will fix it for you as well.

Upvotes: 1

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