ASP.NET set output path of a project

Question

The Case

I have an ASP.NET MVC project referencing a web project like this:

<ItemGroup>
  <ProjectReference Include="..\callcenter.client\callcenter.client.esproj">
    <ReferenceOutputAssembly>false</ReferenceOutputAssembly>
  </ProjectReference>
</ItemGroup>

On publishing the ASP.NET MVC project, it outputs to bin folder and the web outputs to wwwroot folder inside it.

The Problem

I have other files and folders inside wwwroot, and I want the web project to output to a sub directory inside wwwroot. I have no clue how to do that.