CODEWITHSUNDEEP
google-tag-manageranalyticsgoogle-analytics-4attribution
Huginn
Huginn

Reputation: 230

Can GA4 & GTM determine if a link click eventually leads to a conversion?

I am working with GA4 and Tag Manager to better understand where our customers are interacting most. As part of this I have created an event that registers every link click on the website and allows us to filter those link clicks by text, url, classes, ids, link and page they are located on.

GTM snippet of event name and parameters

I have also created a purchase event that is successfully tracking my items and important parameters. All tags are firing successfully in both testing and on the live site.

Tag: GTM purchase tag information

Trigger: GTM purchase trigger information

I have been creating reports in "explore" to try and determine if I could filter the link click event against the purchase event, but so far no luck. I also moved into the engagement section of reporting hoping to do similar without any success. Lastly, I attempted to go through the posts on site here to try and find this specific event or conditional combination. Sadly no luck there either.

The goal would be to create a numeric count for the link click event of customers who successfully landed on our order confirmation page and the value of those total purchases.

Upvotes: 0

Views: 78

Answers (1)

darrelltw
darrelltw

Reputation: 2372

My way will be quite different.

  1. When user click the link you need to attribute. Set a cookie with some detail:
  • Value : the button text or url.
  • Timeout : based on your attribution window. Maybe 28 days.

  1. Set the cookie as a GTM variable.

  2. When user trigger the purchase event. Set a custom event parameter maybe attribution_link : {{The cookie variable}}

  3. Delete the cookie once the purchase event is sent. So it won't affect the user's next purchase in a short time.

This concept might fit your scenario or not.

Upvotes: 1

Related Questions