CODEWITHSUNDEEP
phpemail
mhitza
mhitza

Reputation: 5715

What's the best way to implement email open rate monitoring?

We need to provide this on our website, so I don't know how much a third party option should be viable. I haven't been able to easily find information about it, because most of the links take you to marketing articles.

One way I am thinking of it is by inserting tracking images into the email body. But what is the common way to ignore the email being opened multiple times on the same day. Have I got to do an individual tracking code for each email sent out?

Upvotes: 1

Views: 928

Answers (1)

cdeszaq
cdeszaq

Reputation: 31280

It depends on what statistics you need to collect. If you are looking go gather information on the number of people you sent the email to that opened it, then yes, you need an individual tracking code for each email.

On the other hand, if you are loiking for the number of times an email has been viewed (not the number of people), then a single tracking code will work. Think of the difference as roughly the same as "page views" (or hits) and "unique page views" in many web analytics software packages.

Upvotes: 1

Related Questions