CODEWITHSUNDEEP
phpanalyticsgoogle-ads-apisem
ddutra
ddutra

Reputation: 71

Associate Adwords info with Contacts / Conversions on my website

My company run ads on Adwords for quite a while now.

We provide a special kind of Construction Services.

Since our solution is very complex, some people don't quite understand what we are offering but convert into a contact anyway. This happens because:

1 - They don't read the FAQ, neither the website content. 2 - They are just collecting quotes for a service they need, and just Copy + Paste their question on our Contact Form. 3 - Our service name is very hard to target correctly since the keyword is kind of "open to interpretation" and has a bunch of meanings.

I could exemplify with the keyword but I don't know the exact translation to English.

Anyway, we receive a bunch of Contacts. I can track conversions on AdWords and Analytics, I can see which campaigns, keywords, placements, etc. are performing well, but here is what I really need:

I need to know where THAT GUY that wrote that stupid question came from.

I need to be able to associate AdWords data with the E-mails I receive through the Contact Form.

I need to be able to, at the end of the month, collect those 1.000 contacts from my CRM which are classified as "bad contact" and check where they came from. I could for instance find out that a specific placement in Display Network simply suck, I get conversions, but those conversions are bad. Or maybe a specific keyword simply don't work, people always mistake that for something else.

I need to be able to look at this very good contact that came in and trace it back to exactly what campaign originated it, what keyword, what search term, etc.

At my disposal I have, of course, AdWords resources - I looked everywhere I could not find how to do it with Adwords only.

I also have a CodeIgniter / PHP Website. Maybe there is a way to read AdWords / Analytics cookies.

I also have knowledge to mess up with the Adwords API, in case that helps.

Any help from you guys is welcome.

Sorry for my English - not my first language.

Best regards.

Upvotes: 1

Views: 113

Answers (1)

Ostap Molyavko
Ostap Molyavko

Reputation: 31

You might try using eCommerce module for analytics. Every time when the conversion is performed, create a new product and fill the fields (SKU, Price, Order ID, etc.) with data you need to identify contact

Upvotes: 3

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