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Yoav
Yoav

Reputation: 6098

Conversion tracking for Mac App Store

Google and Facebook offer SDK for conversion tracking on iOS (from online ads to app installs):

However, I could not find equivalent SDKs for the Mac App Store.

Are there equivalent SDKs for the Mac AppStore? If not, what's the best way to measure conversion rate for installs from the Mac App Store?

Upvotes: 2

Views: 1163

Answers (3)

user7983181
user7983181

Reputation:

For anyone else researching this (there are surprisingly few results for this topic on Google) you should focus on tracking conversions with App Store by Apple. Make sure to use UTMs to see which campaigns are performing.

Upvotes: 0

matt1
matt1

Reputation: 1185

The approach that most people use for this is to place a tracking pixel into their app.

On the first run of the app (note this is not the same as install as someone might install but never run the app), the tracking pixel fires and you can then just count the fires of that pixel.

Attribution (i.e. what caused that install) is difficult as usual - there are third parties who exist who can act as an intermediary that can do this, e.g. HasOffers or Kochava are two that spring to mind.

N.B. for Android installs from the Play Store, this "just works" with AdWords.

Upvotes: 2

Tommy
Tommy

Reputation: 100622

At present Apple doesn't provide conversion tracking. Later this year it will. It's unclear to me how you think an SDK would be involved; it won't be.

Upvotes: 0

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