CODEWITHSUNDEEP
google-analyticsgoogle-tag-manager
blubbering
blubbering

Reputation: 327

Google Tag Manager Event in Analytics as Goal

When I us Google Tag Manager for tracking a Link-Click, it shows up as an Event in Google Analytics. So far so good. Let's say in GTM: Category is {{Event}} / Action is {{Click Event}} and Label is {{Page Path}}

Now I will have this Event as Analytics Goal (Conversion) - not AdWords. So Am I right, I have to set up in Analytics the Goal again but can't us the variables from GTM? So the Category must be like "Test" Action "Click" Label "Link Click" or can I say, track my GTM Event in Analytics as Goal like linking them thogheter?

In GTM you can't set up an Analytics Goal right? You have to do the Event and then go to Analytics and make it as a Goal, true?

Upvotes: 2

Views: 969

Answers (1)

Dinesh Gopal Chand
Dinesh Gopal Chand

Reputation: 577

if you are using GTM to tracking event. it is not necessary to give {{Event}} or any predefined Macro(variables) as Event Category , Event Action or Event Label. It is entirely upto you . You can give any string/ name the create goal in google analytics..

Link if you are click on any download link Event Category will be 'Download Link', Event Action you can choose as {{Click text}} or {{Click URL}} and Event Label as {{{Page Path}} after that at the time of goal creation you can use 'Download Link' as Goal Category and leave action and label. it will help you to tracks all download link as well as link url and on which page this event occcurs.. so on

Upvotes: 2

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