CODEWITHSUNDEEP
admob
AlexVPerl
AlexVPerl

Reputation: 7996

Making Sense of AdMob Mediation Fill Rate

My question is regarding the Fill Rates displayed under AdMob's Mediation Report.

I'm trying to get an accurate percentage of unfilled request, however with AdMob's reporting this does not seem to be as straight forward as it should be. This is easy when using just AdMob alone, but gets more tricky when mediating other networks.

The Total Fill rate of AdMob + Other Mediated Networks displayed under Mediation Report, seems to be based on Impressions / Total Requests, and not Impressions / Unique Requests.

However, Total Requests includes duplicate requests across the mediation stack resulting in a single ad impression. So, for example a single ad request from a single page view may result in 5 requests if mediating 5 different networks.

In understanding a total percentage of actual page views across all networks that resulted in filled requests should I manually just divide Impressions / Unique Requests, or am I missing something here?

I really don't understand why AdMob doesn't compute this Unique Request Fill rate automatically...

Upvotes: 0

Views: 904

Answers (1)

zilla
zilla

Reputation: 952

My name is Ed Weng and I'm currently the Product Manager responsible for AdMob reporting. You're not missing anything and you're totally right... The overall fill rate should be Impressions / Unique Requests. This is something we are currently in the process of fixing and you should see a corrected number in the near future! Stay tuned!

Best,
Ed

Upvotes: 1

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