CODEWITHSUNDEEP
google-analyticsgoogle-apigoogle-analytics-apigoogle-ads-api
JakeChinoz
JakeChinoz

Reputation: 43

How much can I get with reporting on Google Adwords API as compared to Google Analytics API linked to a Google Adwords account?

I'm currently working on a reporting module using Google Analytics API (v4) linked to a Google Adwords account.

While it does manage to query data based on a selection of criteria from the Google Dimension and Metrics Explorer from a linked Google Adwords account, I am unable to query data such as Click Type Performance (the one that shows Headline, Sitelink, etc) or Ad Extension Performance from Adwords through the GA API.

I do know that Google Adwords API is able to provide reporting functionality as well but is the API thorough enough to pull data such as Click Type Performance and Ad Extension Performance?

In other words, what does Google Adwords reporting API provide that GA API linked to a Google Adwords account can't do?

Upvotes: 0

Views: 292

Answers (1)

Linda Lawton - DaImTo
Linda Lawton - DaImTo

Reputation: 117321

The Google Analytics is a website for displaying analytics about web and mobile applications. Google Adwords is is an online advertising website. they are two different systems.

The Google Analytics API can only return to you Google Analitcs data. That being limited to the dimensions and metrics found in the Google Dimension and Metrics Explorer.

The Adwords API can only return to you data for adwords.

What does Google Adwords reporting API provide that GA API linked to a Google Adwords account can't do?

Adwords returns analitics based upon the ads you are currently running. Google analytics api returns your website analytics data.

Upvotes: -1

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