CODEWITHSUNDEEP
google-analytics
Marcelo Augusto
Marcelo Augusto

Reputation: 1

Google analytics is not picking up 100% of active users by report

I made a report of access to custom users and only 25% of users appear, the other 75% I do not know what happened.

enter image description here

Upvotes: 0

Views: 375

Answers (2)

Eduardo
Eduardo

Reputation: 22832

Your report only matches a portion of your traffic. Maybe you have a report filter, or maybe you are using a segment. This can also happen if you are trying to use a metric/dimension that only a portion of your traffic has. eg: Trying to see users by EventCategory will only include the users that had at least one event, not necessarily the same as the total number of users on your site.

Upvotes: 1

Brian Norman
Brian Norman

Reputation: 564

Are you using the free version of Google Analytics? If so, your data is likely getting sampled. Try reducing your date range to just a day or two and see if it shows 100% of users. You can also try simplifying your segment so that you are looking at fewer data points. Here are the Google docs explaining sampling.

Upvotes: 1

Related Questions