CODEWITHSUNDEEP
google-analyticsgoogle-tag-manager
user4563161
user4563161

Reputation:

Analytics / Tag Manager Difference between Event & Page view values

I'm trying to understand why a Page View and Event would give two different numbers for the exact same task in GA with GTM.

In my google analytics when I check my Page Views for a specific page inside "Behaviour > Site Content > All Pages". Analytics tells me I have had 3600 Unique views.

But I also have an Event that on each page it delivers the page type & title. But when I check the event values in "Behaviour > Events" I get the value of 4100 unique views.

Surely these values should be identical because they both are unique views based on session and fire from the same trigger. If anything I would expect the event to have been lower.

I have added to the data layer of every page like:

dataLayer = [{
'pageType': '<?php echo $pageType; ?>',
'pageName': '<?php $pageTitle; ?>',
}];
</script>
    <?php echo $TagManager; ?>

And with this the tag in GTM is something like:

enter image description here

Upvotes: 2

Views: 1008

Answers (1)

XTOTHEL
XTOTHEL

Reputation: 5208

The unique pageview metric increments only once per session per page.

The unique events metric increments on unique combinations of Event Category, Event Action and Event Label.

Even though both of your GA tags in GTM use the same trigger, I suspect that there could possibly be at least differences in the variables for the Event Label field.

One way you can tell is by looking at the "Pages" report under Behavior > Events, then look at the events happening on pages, see if the labels are different.

Upvotes: 3

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