CODEWITHSUNDEEP
androidgoogle-play-console
Rami
Rami

Reputation: 8314

Google Play Console: the meaning of "Active Users"

The 'Active Users' on Google Play Console is defined as: "The number of users who have your app installed on at least one device that was active in the preceding 30 days".

Is the phrase "that was active" refer to the app usage or just the device activity?

In other word, can I use this metric to measure if the users are using/opening my app? or it is just an indication on how many active devices have my app installed but not necessarily using it.

If this definition doesn't help in indicating how many time the app was used, how can I measure that?

Below is a screenshot of the Active User reporting UI, where we can find the definition of "Active Users":

enter image description here

Upvotes: 4

Views: 15067

Answers (2)

Tomaz Mazej
Tomaz Mazej

Reputation: 465

It means how many active devices have your app installed but not necessarily using it. If you want to find out how many people are using it daily, you have to implement analytics. Here is a guide on how to do it: https://developers.google.com/analytics/devguides/collection/android/v4/

Upvotes: 3

MohanKumar
MohanKumar

Reputation: 1115

The active users states that number of users currently installed your app on their device.It means the count is not based on the app uses. As stated here , The number of users who have your app installed on at least one device and have used the device in the past 30 days. So it doesnt mean the users have used your app.

And if you want to Realtime active users count you can make it by use of firebase analytics documentation.

Hope it helps!

Upvotes: 3

Related Questions