Ashwanth Madhav
Ashwanth Madhav

Reputation: 1124

How is bounce rate calculated in Google Analytics?

Pulling some of the metrics from Google Analytics (including bounce rate). Saved data given below.

Which metrics are used to calculate bounce rate?

How can I calculate bounce rate using other metrics values?

{
"_id" : ObjectId("5ecd09c83f80224b219b6827"),
"source" : "(direct)",
"medium" : "(none)",
"pagePath" : "/",
"channelGrouping" : "Direct",
"deviceCategory" : "desktop",
"date" : "20180326",
"users" : 6,
"sessions" : 6,
"bounces" : 3,
"avgSessionDuration" : 95.3333333333333,
"pageviews" : 6,
"newUsers" : 5,
"sessionDuration" : 572,
"pageviewsPerSession" : 1,
"bounceRate" : 50,
"goal" : 0,
"accId" : "92025510",
"agencyId" : ObjectId("5e3136e4c2a1b60c89ae07cc"),
"accountMongoId" : ObjectId("5e4ee454cdc4db6a02696405"),
"dataForDate" : "2018-04-01",
"dataForDateTime" : ISODate("2018-03-26T00:00:00.000Z")
}

/* 2 */
{
"_id" : ObjectId("5ecd09c83f80224b219b682c"),
"source" : "(direct)",
"medium" : "(none)",
"pagePath" : "/",
"channelGrouping" : "Direct",
"deviceCategory" : "desktop",
"date" : "20180401",
"users" : 1,
"sessions" : 1,
"bounces" : 1,
"avgSessionDuration" : 0,
"pageviews" : 1,
"newUsers" : 1,
"sessionDuration" : 0,
"pageviewsPerSession" : 1,
"bounceRate" : 100,
"goal" : 0,
"accId" : "92025510",
"agencyId" : ObjectId("5e3136e4c2a1b60c89ae07cc"),
"accountMongoId" : ObjectId("5e4ee454cdc4db6a02696405"),
"dataForDate" : "2018-04-01",
"dataForDateTime" : ISODate("2018-04-01T00:00:00.000Z")
 }

Upvotes: 0

Views: 623

Answers (1)

Linda Lawton - DaImTo
Linda Lawton - DaImTo

Reputation: 116869

bounce rate

The percentage of single-page session (i.e., session in which the person left the property from the first page).

This is an internal calculation done by google its not one that you can calculate yourself i suggest using ga:bouncerate

Upvotes: 0

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