CODEWITHSUNDEEP
google-analyticsmetrics
Touhami
Touhami

Reputation: 809

Google analytics metrics number of new vs returning customers

I use data from google analytics API (v3 and v4). I have access to all metrics.

I need to get the rate of Returning Customers.

So I need to get the number of new purchasers vs. le number of the old purchasers.

My question is: How can I use the google analytics metrics to calculate the returning customer's rate?

Upvotes: 1

Views: 494

Answers (2)

jatx
jatx

Reputation: 21

To calculate the returning customer rate using Google Analytics, you can take advantage of the newVsReturning dimension. This dimension categorizes users into 'new' (0 previous sessions) or 'returning' (1 or more previous sessions).

link: https://developers.google.com/analytics/devguides/reporting/data/v1/api-schema

Upvotes: 0

Touhami
Touhami

Reputation: 809

I found the solution for the google analytics v3 API

to calculate the number of new customers, calculate the number of users who made a single transaction during the defined period

  • metrics : ga:users,ga:transactions
  • dimensions : [EMPTY]
  • filters : ga:transactions==1

to calculate the number of new returning customers, calculate the number of users who made more than one transaction during the defined period

  • metrics : ga:users,ga:transactions
  • dimensions : [EMPTY]
  • filters : ga:transactions>1

we can simulate it here https://ga-dev-tools.web.app/query-explorer/

Upvotes: 1

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