CODEWITHSUNDEEP
google-analytics
user7387431
user7387431

Reputation: 11

Different results of new vs returning users in regular report and dashboard widget

In the regular report through menu (Audience/Overview) I get the New vs. Returning visitors ratio 47% vs 53%. But in the dashboard widget the same New vs. Returning visitors ratio is 70% vs 30%. Same segment(s), same date.

Please why is this and which data should I trust? Thank you very much.

Upvotes: 1

Views: 238

Answers (1)

Aiyanna K
Aiyanna K

Reputation: 458

Are you using "Users" as the metric in the dashboard widget?

You must use "Sessions" for it to match the new vs returning report under Audience Overview.

Upvotes: 1

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