CODEWITHSUNDEEP
google-analyticsgoogle-play
Hazzamataza
Hazzamataza

Reputation: 993

Google analytics New users HUGELY different to Google Play downloads

I'm currently comparing 'New Users' on GA to 'Downloads' on the Play store and I'm seeing about a 30% difference - I appreciate dashboards like GA are not a perfect science, however, this is obviously way outside any reasonable tolerance. I've also cross-validated with other analytics tools such as Facebook and this appears to be in line with what Google play sites. What could be causing GA to be so massively out?

Thanks in advance!

Upvotes: 2

Views: 1362

Answers (1)

Nick Fortescue
Nick Fortescue

Reputation: 13836

There are many possible reasons:

  • Many devices have more than one user (eg people who have a home and work account on the device)
  • People share apps using methods other than Play downloads (P2P sharing, other app stores, etc)
  • People reset their id on the device to prevent ad tracking etc. Looks like a new user, but no new download

These are just a few possibilities.

Upvotes: 1

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